2012年11月21日星期三

00-20-00 For Him? Or For Her? Part 1-- Boys or Girls

Right now, there are so many advertisings that going to show to different groups of people.
For him? or For her?
Today, I just want to talk about the boys and girls' advertisings.

Firstly, let's think about what kind of factors that are boys favorite, and what are the girls best like?
In my mind, as a man, when I was a boy, I like gun, weapons, flights, cars, and so on. Some of my friends who are girs would like some baby toys, or something about the fairy tales. 
Therefore, I think if the brands want to sale a lot of toys to boys or girls, they have to catch the point that which is their favorite part.
I want to use Lego as a example to talk about this topic.

After you saw this ad, what do you think? for boy? or for girl?
I would like to say that it is for boy, the reason is because those video include the factors are fighting, adventure, and so on. Those factors are the boys favorites. When I was a boy, I always dream that I can be warrior that defeated some monsters. This advertising shows everything just for the boys.
So, How about this one? obviously, it is for the girls. Lightings, stars, and so on. I think most of girls would have a dream that they want to be star in the future, and there are a lot of fans for them, and they are the center of people. 

SO, What do you think about boys? or Girls?

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