00-16-00 BMW: Checkmate

Have you see this picture before? what do you think about this?
http://exclusivelyautomotive.com/all-posts/the-future-of-billboards/
http://vimeo.com/4082525
This is a link about the BMW to show the advertising about the Checkmate.

I think this picture can tell us a story about the two brands, and how they "fight" to each other.
BMW and Audi are all good brands for the cars, and I think they all did a good work for the advertisings. Just like this picture, Audi have the words to BMW:" Your move, BMW", and the BMW just checkmate to the Audi. What do you think about this?
It is looks like a game between two players, and they are fighting in each round, as we see in the picture, BMW win this round.

I think it is good to find a competitor to develop the business, also in the advertisings. The reason is I think if there are some "Fighting", the brands can always getting more and more better. It just like the BMW and Audi. If one of two win the round of fight, another one should not give up, because it will have next round, next next round, and next next.......

I like this very much, what do you think?
I think this also is a good advertising for the Audi, because people can learn some positive thing from the Audi, such as congratulations.
I still think a good advertising is not only to introduce the product to the people, but also will help our society getting more and more better.