Are they different? or same?
Of course, I only want to talk about the advertising's thing between Nike and Adidas.
In my mind, I do not really think are totally same in the strategist of advertising.
The reason is I think Nike would like to use the super star morn than Adidas, because we can see a lot of famous sport star are belong to Nike, Kobe, James, and so on. However, Adidas is not. we can see adidas has some famous star, but Nike almost use the famous star all the way.
Adidas are more like contact with the fashion, and they also have have a sub-brand that is adidas original. This is totally fashion things, and adidas also invited some pop star to help them to introduce their products.
I may took a mistake about those ides, but when I start to getting understand those two brands, I just feel they are different, and I heard someone said that Nike is good at basketball part, because it belong to the United States. The Adidas is strong at the English football, and the reason is it start at the Europe. I think it may is right, and it is true. No one can defeat the USA's basketball, and Europe's football also stronger than other places.
However, those few years, I also can see those two company are trying to working on the each parts of the football and basketball, and I think they did a good job.
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