2012年11月16日星期五

00-11-00 What is the best Way for the advertising? Part 2.

Last time I talked about the TV's advertising. 
This time I want to talk about internet. 
I think the Internet is the biggest social tool to help people getting more understanding about the society. 
Facebook, Twitter, ESPN, TNT, CNN and almost every famous media has their own website. 
Even in China, also are so many website just like the US's. Renren, Weibo, Sina, Sohu, and so on. 
Obviously, the websites have  so many that help the advertising develop a lot.
When I was searching the website for the paper or other assignments I always can see a lot of advertisings. 
"Advertising on the Internet is almost a necessity for modern businesses, especially those that do business outside of their local community."(Chron) So, from this we can see it is very necessary to have a online advertisings. 
However, in my mind, I am not going to negative the significances of the online advertisings. But I think it still have some problems. 
The problem is there are so many advertisings that are junks. They spread the sexy, violence, and so on. Those facts are not good for the stability of the society. Also some advertisings have the bad qualities, and they make people feel noisy or boring. I think those advertisings should be abandoned. But I think the most difficult part to limite those advertisings is how to judge the advertisings. There is no any rules about the how to judge the online advertisings. Anyone can spread the advertisings online, and anyone can create the online advertisings. I think this is the problem. 

I think online advertising should have a evolution, and it have to be changed.
We have to change the environment of the online advertising, and just make sure we will takje the online advertisings positively for the society. The reason is advertising is part of media in the society, and all the media will affect the society, and everyone will watch the advertising no matter where they are. 

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