This week is week ten, and it means after I finish this week's things, I can go home.
I can go back to China for the winter break.
J456 is my first class for the advertising.
I think it help me a lot, and let me know what is the advertising, and it also let me know how the advertising work in the society.
Deb is a very good teacher, she helped me a lot, not only for the class, but also helped me to understand how to select the classes in the next term, and also how to plan my future.
Right now, I am working on my final project with my teammates. We are going to create something different. SO, let see what will happen???
Well, just work hard, because everything you got right now will on your FINAL!
PARK!--
Practice, Ask, Recode, Knowledge.
DO it in my final....
2012年11月26日星期一
2012年11月25日星期日
00-25-00 Chinese advertising? USA advertising?
Advertising no matter in the China, or in the USA, it always play an important role in the society, or in the government.
Well, because I am a Chinese, and I feel like China's ads are more focus on the products, and USA's ads some of them are focus on the design.
Why I would like to say this?
The reason is because I already saw a lot of advertisings from those two countries. And I feel that it is very common in the Chinese advertising to only show to people the products.
This ad was very famous in China, and it is a medicine advertising. You may feel it is very interesting, and funny. But it only say the name of the products, and there is no any other information about the product. When I was first time to watch this ad, I just feel it was very interesting, but I did not know what was that? What's that for? I have no idea about this.
This ad is 100% come from China, and this brand also from China. I think they may did a good work for the ad design, but not good for the information about the brand.
So, how about this?
Everyone knows about this?
honestly, I do not like this advertising, but I have to say that it is good, and it is because it not only show to us a good advertising, but also told us what is "5 hours energy".
Also this one, I showed before. Although it played by Jacke Chan, and Yao Ming, but Visa is not a Chinese company, it just made this advertising for the 2008 Beijing Olympic Games. It is funny, and it also told us what's going on, and let us know the basic information about the VISA.
Therefore, What is the basic thing for a good advertising?
I think it is sample, and easy to remember, and also some information about the product.
00-24-00 Advertising, Fake? or Not?
Well, I am not going to say that all of advertising are fake, I just want to talk about some of advertisings are lying to the people, are lying to the society.
Why I said this? The reason is because some of my friends told me that the product they bought is not like the advertisings said that are very good or easy to use. So, what do you think about this? lying? or not?
From this advertisings, we can see the iRobot can stop if there are something in front of it, and it can control the direction by itself... So, when I first time saw it, I think it is amazing, and I should get one for my family.
However, after I talked to my friend, I changed my mind, the reason is because my friend told me that it did not like the advertising said that can stop by the stuff, it will keep getting through it. And it also very noisy. So, it is not good enough.
Therefore, what do you think after you head this message?
It is fake? or not?
I think it is lying, and did not tell the people the truth.
So, what is the basic idea about the advertising?
Reality? Truth? Function?
I think the most important thing is do not lying to the people.
Why I said this? The reason is because some of my friends told me that the product they bought is not like the advertisings said that are very good or easy to use. So, what do you think about this? lying? or not?
However, after I talked to my friend, I changed my mind, the reason is because my friend told me that it did not like the advertising said that can stop by the stuff, it will keep getting through it. And it also very noisy. So, it is not good enough.
Therefore, what do you think after you head this message?
It is fake? or not?
I think it is lying, and did not tell the people the truth.
So, what is the basic idea about the advertising?
Reality? Truth? Function?
I think the most important thing is do not lying to the people.
2012年11月24日星期六
00-23-00 Virgin Atlantic advertising
Except the details, I think all from the 007, music, images design.
However, something are very interesting in the ad is that the men were dancing are different from the movie, and it is working very well.
This ad helped me to remember this airline very deeply, and in fact, I never heard about any information about this airline, after I saw this ad, I was search some information about this company, and also try to watch more video about this company.
I feel this ad are very successful, because it help the brand to make people who watch the video to remember the ad, and also remember the brand.
Well, I like this company because the advertising.
00-22-00 Message of the advertisings...
I am not sure if it right to use the message, I want just want to talk about the words in the advertisings.
From my point, almost every advertising I saw all have a sentence or a few words to give publicity to the brand.
As we knew, like Nike: JUST DO IT.
Or, Just likt Adidas: IMPOSSIBLE IS NOTHING.
From my point, almost every advertising I saw all have a sentence or a few words to give publicity to the brand.
As we knew, like Nike: JUST DO IT.
Those two are the most famous for me, When I saw those words, I always can remember the brands.
Therefore, Do you think it is very important that a brand should have a good message?
My answer is yes, the reason is because that a good message can help the brand to be remembered by a lot of people.
So, how to get a good message of advertising?
"Don't try to tell your customers everything about your product or service. Narrow your message and be specific so the customer gets one important message instead of a jumble of "good stuff" you want them to hear about."
Create an effective advertising message said those sentence, I feel it is right, first of the first is not to introduce your products, is that you should make people interested in to listen to your introduction.
I think the most important thing to create a message of advertising is do not try to make the message to hard to remember, only a few words is fine, and it may not necessary to have some contact with the products.
How about to look at this?
I think this is a good website to show how to create a good message of advertising.
Even if the University of Oregon is not a business place, it still have a few words to easy to remember that let others to know we are the students of the university of Oregon.
Go Ducks!
2012年11月21日星期三
00-21-00 For Him? Or For Her? Part 2-- Men or Women
After boys, and girls. Let's talk about the men and women.
What do you think the difference between boys and men? or girls and women?
I think the differences are they have different understanding about the society. Boys and girls are dreaming something they like, but men and women are more reality, and they are more care about the life, and not dream.
So, let think about what men would like.
As a man, I just like others like cars, beautiful women, sports, and so on. Therefore, if some advertisings include those factors, I would like to see them. I think other men also would like to agree with me.
What do you think? beautiful women, cars, music everything is men's favorite, and I do not think there is no men would like to say do not like this.
Alos like this, you like it? I like it....
So, how about women's? I really do not how to define the women's advertisings. I think may kind of like girls, want to be star, beautiful, luxury, also sexy, and so on.
It may just like I talked about the "Big Brand" before, those things are almost same.
Just like this, almost everything I talked about are included, and I think this advertising are design for the women.
SO, what do you think about this??
What do you think the difference between boys and men? or girls and women?
I think the differences are they have different understanding about the society. Boys and girls are dreaming something they like, but men and women are more reality, and they are more care about the life, and not dream.
So, let think about what men would like.
As a man, I just like others like cars, beautiful women, sports, and so on. Therefore, if some advertisings include those factors, I would like to see them. I think other men also would like to agree with me.
So, how about women's? I really do not how to define the women's advertisings. I think may kind of like girls, want to be star, beautiful, luxury, also sexy, and so on.
It may just like I talked about the "Big Brand" before, those things are almost same.
SO, what do you think about this??
00-20-00 For Him? Or For Her? Part 1-- Boys or Girls
Right now, there are so many advertisings that going to show to different groups of people.
For him? or For her?
Today, I just want to talk about the boys and girls' advertisings.
Firstly, let's think about what kind of factors that are boys favorite, and what are the girls best like?
In my mind, as a man, when I was a boy, I like gun, weapons, flights, cars, and so on. Some of my friends who are girs would like some baby toys, or something about the fairy tales.
Therefore, I think if the brands want to sale a lot of toys to boys or girls, they have to catch the point that which is their favorite part.
I want to use Lego as a example to talk about this topic.
After you saw this ad, what do you think? for boy? or for girl?
I would like to say that it is for boy, the reason is because those video include the factors are fighting, adventure, and so on. Those factors are the boys favorites. When I was a boy, I always dream that I can be warrior that defeated some monsters. This advertising shows everything just for the boys.
So, How about this one? obviously, it is for the girls. Lightings, stars, and so on. I think most of girls would have a dream that they want to be star in the future, and there are a lot of fans for them, and they are the center of people.
SO, What do you think about boys? or Girls?
2012年11月20日星期二
00-19-00 What do you think about the "Big Brand"?
Well, Do you know what is the "Big Brand"? No? let me tell you, I call those that a famous brand, or fashion brand "Big Brand". Such as LV, Gucci, and so on. So, what do you think about those Big Brand? like them? want them?
I think most of girls would like to have some of them, the reason is they are fashion, and famous, and it means limite.
I would like to say that their advertisings are looks very famous.
After we watch those 4 ads, I think they have something looks like same. Sumptuosity,aestheticism，and somnolency. I think this is the basic style of those advertisings. It always uses some factors that are beautiful to tell people a story or show something special to the people.
I think this is the basic theory for those advertisings. The reason is because you cannot to reject those things you saw, they are beautiful, and I think almost every girls had a beautiful dream when they were a small child. Those Big Brand use the advertisings to came true the dream for the girls.
Also, another point is most of actors in the advertisings are the famous stars, they are beautiful, and no one can stop to see them.
SO,I think that's why those "Big Brand" are very popular in the society.
I think most of girls would like to have some of them, the reason is they are fashion, and famous, and it means limite.
I would like to say that their advertisings are looks very famous.
I think this is the basic theory for those advertisings. The reason is because you cannot to reject those things you saw, they are beautiful, and I think almost every girls had a beautiful dream when they were a small child. Those Big Brand use the advertisings to came true the dream for the girls.
Also, another point is most of actors in the advertisings are the famous stars, they are beautiful, and no one can stop to see them.
SO,I think that's why those "Big Brand" are very popular in the society.
00-18-00 USA's Army advertisings.
When I was a child, I always want to join the army, and fight for my country, after I grow up, the dream never changed, but I just do not have a chance.
After I came to the United States, and when I was sitting in the theater and ready to watch the movie. There was a video came out that I thought it was a movie. In fact, it only was a advertising about the US Army. After I saw the advertising, I feel this was so good, and it let me so excited.
I want to talk about the Army's advertisings is because no matter when I am watching the video of the USA's Army advertising, I always feel like I am watching a movie.
I think this is what those advertisings want to show to us. I always feel exciting, and I want to join the army forces.
What do you think about this video? Exciting?
I think the advertising want to tell you that you have to join the US army, and fight for your country. Well, I am a Chinese, and I cannot join the US Army, but I can still feel that the advertising does a good job to encourage the young men to join the army, and fight for the country.
After I came to the United States, and when I was sitting in the theater and ready to watch the movie. There was a video came out that I thought it was a movie. In fact, it only was a advertising about the US Army. After I saw the advertising, I feel this was so good, and it let me so excited.
I want to talk about the Army's advertisings is because no matter when I am watching the video of the USA's Army advertising, I always feel like I am watching a movie.
What do you think about this video? Exciting?
I think the advertising want to tell you that you have to join the US army, and fight for your country. Well, I am a Chinese, and I cannot join the US Army, but I can still feel that the advertising does a good job to encourage the young men to join the army, and fight for the country.
How about this one? "It is a key" it told you that join the US army you will achieve your goal of your life, and you can be a real man during the fight.
Well, I am not going to encourage the young people to join the army, and I just want to sy that the US Army always can made a good advertising to show what they want to show to people, and they always can tell people what they want to tell people.
00-17-00 Public-interest Advertisings
Well, When I was in China, I always can see a lot of public-interest ads in during the TV Shows.
So here is the question, what is the goal for the public-interest ad? Or we can ask why the public-interest ad exist?
For my understanding, I think those advertisings want to show to people that what they have done before that have a negative effect on the society, or in the natura. Those advertisings want to tell people that if they keep doing things that still negative to the society, what kind of a serious result they will get.
http://www.boredpanda.com/creative-ambient-public-interest-ads/
This is a website that show to people 33 powerful and creative public-interest ads, in fact, after I saw those 33 ads, I am not going to say all of them are good enough for me, but I can say that all of them can make us to have a time think about those facts that ads want to talked about. Speeding, High temperatures are killing Polar Bear, Smoking and so on. Those things we can say we knew them, but I do not think every one would like to think about those topics. Those ads can help us to think about those things deeply.
http://www.designswan.com/archives/25-creative-and-powerful-public-interest-ads-design.html
This is also a website to show to people 25 creative and powerful ads design.
When I first time to saw those pictures, I really do not know how to describe my feeling, I feel angry, then I feel sad, because those things are true, and they are happening in anytime and anywhere. People just never realize this is very important.
After you watch this video, what do you think about this?
I feel sad, and I do not know why those girls did not eat food everyday only for looks like beautiful? I also have some friend that they already looks very good, but still trying to loss weigh.
I like this one very much, although it is Chinese version, but I think everyone may can understand the meaning of the video.
After I watched this, I feel my family also very hard, and my Dad, and my Mom work so hard just for let me finish the collage, they support me to do everything that I think it is right. I miss them so much, and this video also told what exactly is the meaning of the FAMILY---Father and Mother I Love You....
So here is the question, what is the goal for the public-interest ad? Or we can ask why the public-interest ad exist?
For my understanding, I think those advertisings want to show to people that what they have done before that have a negative effect on the society, or in the natura. Those advertisings want to tell people that if they keep doing things that still negative to the society, what kind of a serious result they will get.
http://www.boredpanda.com/creative-ambient-public-interest-ads/
This is a website that show to people 33 powerful and creative public-interest ads, in fact, after I saw those 33 ads, I am not going to say all of them are good enough for me, but I can say that all of them can make us to have a time think about those facts that ads want to talked about. Speeding, High temperatures are killing Polar Bear, Smoking and so on. Those things we can say we knew them, but I do not think every one would like to think about those topics. Those ads can help us to think about those things deeply.
http://www.designswan.com/archives/25-creative-and-powerful-public-interest-ads-design.html
This is also a website to show to people 25 creative and powerful ads design.
When I first time to saw those pictures, I really do not know how to describe my feeling, I feel angry, then I feel sad, because those things are true, and they are happening in anytime and anywhere. People just never realize this is very important.
I feel sad, and I do not know why those girls did not eat food everyday only for looks like beautiful? I also have some friend that they already looks very good, but still trying to loss weigh.
After I watched this, I feel my family also very hard, and my Dad, and my Mom work so hard just for let me finish the collage, they support me to do everything that I think it is right. I miss them so much, and this video also told what exactly is the meaning of the FAMILY---Father and Mother I Love You....
2012年11月19日星期一
00-16-00 BMW: Checkmate
http://exclusivelyautomotive.com/all-posts/the-future-of-billboards/
http://vimeo.com/4082525
This is a link about the BMW to show the advertising about the Checkmate.
I think this picture can tell us a story about the two brands, and how they "fight" to each other.
BMW and Audi are all good brands for the cars, and I think they all did a good work for the advertisings. Just like this picture, Audi have the words to BMW:" Your move, BMW", and the BMW just checkmate to the Audi. What do you think about this?
It is looks like a game between two players, and they are fighting in each round, as we see in the picture, BMW win this round.
I think it is good to find a competitor to develop the business, also in the advertisings. The reason is I think if there are some "Fighting", the brands can always getting more and more better. It just like the BMW and Audi. If one of two win the round of fight, another one should not give up, because it will have next round, next next round, and next next.......
I think this also is a good advertising for the Audi, because people can learn some positive thing from the Audi, such as congratulations.
I still think a good advertising is not only to introduce the product to the people, but also will help our society getting more and more better.
00-15-00 Black Friday is coming....
Thanksgiving is coming, and also the Black Friday is coming.
What do you think about the Black Friday?
Are you going to buy something because they are cheaper?
Have you seen the adverting about the Black Friday?
This is a ad for the Black Friday sale for the 2010, and it made by Target. It is really interesting, and it told us what's will going on during the friday, and at the end of the video, it also told us what time it will open, and let us to get ready for this event.
I think every company already for the Black Friday. I already got a lot of e-mails about the advertisings for the Black Friday. Amazon, Macy's, Nike, and so on. So, Why the black friday is so populair in the United States? I think it is not only because the is the culture of the United States, but also each company have a good advertisings to introduce their deals.
What do you think about the Black Friday?
Are you going to buy something because they are cheaper?
Have you seen the adverting about the Black Friday?
I think every company already for the Black Friday. I already got a lot of e-mails about the advertisings for the Black Friday. Amazon, Macy's, Nike, and so on. So, Why the black friday is so populair in the United States? I think it is not only because the is the culture of the United States, but also each company have a good advertisings to introduce their deals.
From those pictures or advertisings, I think we can see the all information that people need, people can learn what are the best deals for them.
I think for those advertisings, there is no need to plan how beautiful it is looks like, and if it a good story for people. There is only one thing should be clear in the advertising that is what are the deals for the people.
I think this is the biggest different between others' advertising. This is also the only way to show the advertisings for the sale in some holiday.
So, are you ready for the Black Friday?
00-14-00 Nokia or Apple? Lumia 920 or Iphone 5?
What do you think about Nokia?
What do you think about Apple?
What do you think about Lumia 920?
What do you think about Iphone 5?
This one, I believe it also a part of advertisings for the Lumia 920, and it just like a recording for people who are using the Lumia 920 right now. I can see those people are very happy to use the Lumia 920.
I think Nokia are made big successful for the advertisings of the Lumia 920.
So, What do you think?
After you saw those ads, you still want to a iPhone? or It is time to switch?
Nokia Lumia 920?
What do you think about Apple?
What do you think about Iphone 5?
Right now, I can see almost 90% people are using iphone, and I also using iphone. What is the positive of the iphone? what is the positive in apple's advertisings? I think last blog I already talked about it, apple's advertisings are sample, and it has really clear points to introduce how iphone is special to everyone.
So, how about the Nokia? How about the lumia 920?
This is a advertising for the Nokia Lumia. I like it very much, and I think Nokia got the point that what is the different between Lumia and Iphone.
"It is time to switch"
Just like I said before, almost 90% people are using iphone right now, and they are same. However, Lumia give us a new choice, and it totally different to the iPhone. Everything is different, and fromt the ad, I can see the Nokia want to say that it is Lumia make the world colorful, and the world are not only Black which is iphone.
Well, after I saw this ad, I really want to try the Lumia if I have chance.
I think Nokia are made big successful for the advertisings of the Lumia 920.
So, What do you think?
After you saw those ads, you still want to a iPhone? or It is time to switch?
Nokia Lumia 920?
2012年11月18日星期日
00-13-00 What do you think about Apple?
Apple, what do you think about it ??
What do you think about the Apple's advertisings?
My stuff about the laptop and electric stuff are Apple's products.
In fact, I realized that Apple did not do so many advertisings to the society, but why they have a good market in the society. I think except they always use the high technology, and they just used a few advertisings to introduce their products.
Therefore, I think the apple's advertisings can be a good example for a good advertising.
The reason is because they can use a few advertisings to introduce what they want to talk about. I think this is also very important for the every advertisings. No matter what you want to plan for your advertisings, first of first is you have to make sure the details are in the advertisings. Apple did this very good, and from the advertisings, I can see the points that Apple want to introduce to people.
Apple's advertisings also are very sample, and they are not very complex, everyone can understand the points from the Apple.
Also, news conference also is a good idea, and I think it can be a part of advertising, too. I think Apple did a good job on it.
This was a early advertising of Apple, and I think it is very interesting. It talked about the points that they want to introduce.
This is a advertising of iPad, and it introduce the iPad's functions very well, people can get a lot of informations that they want to know about the iPad.
00-12-00 What is the best Way for the advertising? Part 3.
Well, after talked about the TV, and Internet.
Today, I think I am going to talk about the paper.
For paper advertising, I think it is the most effective one for the all different ways to show the advertising. The reason is you can see them everywhere, even if there is no power, you cannot use the internet.
You can see a lot of advertisings on the newspaper, or magazine, or a book. That's why I can say that the paper advertising is the most effective one.
However, even though it is effective, it still has a big problem. Because it made by paper, so it means it is easy to process, and it is easy to produce. Therefore, I think paper advertising is the biggest media to produce the junk advertisings. I remember when I was in China, I always can see so many people were standing on the street and hand to others the small paper advertisings. It just like the junk mail, you can get it anywhere.
Therefore, I always think about how to solve this problem.
However, I really do not how to abandon this problem, the reason is we cannot stop to people to produce the advertising, and we also cannot to judge what kinds of advertisings are junk advertisings.
Today, I think I am going to talk about the paper.
For paper advertising, I think it is the most effective one for the all different ways to show the advertising. The reason is you can see them everywhere, even if there is no power, you cannot use the internet.
You can see a lot of advertisings on the newspaper, or magazine, or a book. That's why I can say that the paper advertising is the most effective one.
However, even though it is effective, it still has a big problem. Because it made by paper, so it means it is easy to process, and it is easy to produce. Therefore, I think paper advertising is the biggest media to produce the junk advertisings. I remember when I was in China, I always can see so many people were standing on the street and hand to others the small paper advertisings. It just like the junk mail, you can get it anywhere.
However, I really do not how to abandon this problem, the reason is we cannot stop to people to produce the advertising, and we also cannot to judge what kinds of advertisings are junk advertisings.
2012年11月16日星期五
00-11-00 What is the best Way for the advertising? Part 2.
Last time I talked about the TV's advertising.
This time I want to talk about internet.
I think the Internet is the biggest social tool to help people getting more understanding about the society.
Facebook, Twitter, ESPN, TNT, CNN and almost every famous media has their own website.
Even in China, also are so many website just like the US's. Renren, Weibo, Sina, Sohu, and so on.
Obviously, the websites have so many that help the advertising develop a lot.
When I was searching the website for the paper or other assignments I always can see a lot of advertisings.
"Advertising on the Internet is almost a necessity for modern businesses, especially those that do business outside of their local community."(Chron) So, from this we can see it is very necessary to have a online advertisings.
However, in my mind, I am not going to negative the significances of the online advertisings. But I think it still have some problems.
The problem is there are so many advertisings that are junks. They spread the sexy, violence, and so on. Those facts are not good for the stability of the society. Also some advertisings have the bad qualities, and they make people feel noisy or boring. I think those advertisings should be abandoned. But I think the most difficult part to limite those advertisings is how to judge the advertisings. There is no any rules about the how to judge the online advertisings. Anyone can spread the advertisings online, and anyone can create the online advertisings. I think this is the problem.
I think online advertising should have a evolution, and it have to be changed.
We have to change the environment of the online advertising, and just make sure we will takje the online advertisings positively for the society. The reason is advertising is part of media in the society, and all the media will affect the society, and everyone will watch the advertising no matter where they are.
This time I want to talk about internet.
I think the Internet is the biggest social tool to help people getting more understanding about the society.
Facebook, Twitter, ESPN, TNT, CNN and almost every famous media has their own website.
Even in China, also are so many website just like the US's. Renren, Weibo, Sina, Sohu, and so on.
Obviously, the websites have so many that help the advertising develop a lot.
When I was searching the website for the paper or other assignments I always can see a lot of advertisings.
"Advertising on the Internet is almost a necessity for modern businesses, especially those that do business outside of their local community."(Chron) So, from this we can see it is very necessary to have a online advertisings.
However, in my mind, I am not going to negative the significances of the online advertisings. But I think it still have some problems.
The problem is there are so many advertisings that are junks. They spread the sexy, violence, and so on. Those facts are not good for the stability of the society. Also some advertisings have the bad qualities, and they make people feel noisy or boring. I think those advertisings should be abandoned. But I think the most difficult part to limite those advertisings is how to judge the advertisings. There is no any rules about the how to judge the online advertisings. Anyone can spread the advertisings online, and anyone can create the online advertisings. I think this is the problem.
I think online advertising should have a evolution, and it have to be changed.
2012年11月13日星期二
00-10-00 Game advertisings.
Do you know what is going on today???
NO? Yes?
let me tell you!
Call of Duty: Black OPS II come out!
I am going to get it today after class.
There is a interesting fact I think that is called special edition or package edition.
What are those things??
Well, it is combination of game disc with some other things about the games, posters, toys, and so on.
I feeling exciting about the COD:Black OPS II is because I pre-ordered a special edition that called Care Package, it include so many stuff I like it.
It is cool that I decided to buy one when I first time saw it.
Therefore, I want to think about the advertisings of Game....
Well, how the game can be liked to so many people.
Good advertisings? or those special editions? or both?
I say both. I think those special editions can be a part of advertisings. The reason is those special editions are also for to sell the game, and I think those ideas worked, and it going very well. At least I would like to buy this.
I think this is a strategist of advertising for game selling.
Or someone would like to say this is a part of markting, I think it is right, but I also would like to say that ads and marketing are together, and they cannot live alone without each other.
Reason?
Marketing decide how to design a advertising, and advertising also help the marketing to getting more understanding about the customer's requirements.
ALso, this picture is the official poster about the care package, it is cool right? We can see what does package including, it is really clearly. I think this design should belong to the part of advertising.
If we see other games' advertising, they also have some special edition.
NBA 2Ks, KillZone, F1s, GT, and so on.
Finally, Enjoy the video of the COD: Black OPS II.
NO? Yes?
let me tell you!
Call of Duty: Black OPS II come out!
I am going to get it today after class.
There is a interesting fact I think that is called special edition or package edition.
What are those things??
Well, it is combination of game disc with some other things about the games, posters, toys, and so on.
I feeling exciting about the COD:Black OPS II is because I pre-ordered a special edition that called Care Package, it include so many stuff I like it.
Therefore, I want to think about the advertisings of Game....
Well, how the game can be liked to so many people.
Good advertisings? or those special editions? or both?
I say both. I think those special editions can be a part of advertisings. The reason is those special editions are also for to sell the game, and I think those ideas worked, and it going very well. At least I would like to buy this.
I think this is a strategist of advertising for game selling.
Or someone would like to say this is a part of markting, I think it is right, but I also would like to say that ads and marketing are together, and they cannot live alone without each other.
Reason?
Marketing decide how to design a advertising, and advertising also help the marketing to getting more understanding about the customer's requirements.
ALso, this picture is the official poster about the care package, it is cool right? We can see what does package including, it is really clearly. I think this design should belong to the part of advertising.
If we see other games' advertising, they also have some special edition.
NBA 2Ks, KillZone, F1s, GT, and so on.
00-09-00 What is the best Way for the advertising? Part 1.
Today, I just want to talk about the which way is the best for the advertising.
The reason is because the advertisings are everywhere right now, such as newspapers, TVs, website, even in the cinema and at the beginning of the movie, we also can see the advertisings. Therefore, I just want to find out or talk about which media is the best for the advertisings.
Firstly, I want to talk about in TVs' advertisings. We watch TV a lot during each day, and I think TV's advertisings are the most popular one in the society. At the same time, the company also have to pay a lot of money for that.
During each year, the celebration of Spring Festavel in China, the first advertising for the new year is alway the most expensive one. The company would like to spend more a hundred million yuan for the advertising. However, I really do not like those advertising. It always is a clock cunt down the last ten seconds to the new year, and the background is the symbol of the company. It is really boring. I remember it was the five years ago maybe, but this year, I heard that the celebration is going to come with 0 advertisings.
Therefore, From this part, I still wonder to know if it is right to have some advertisings during the TV shows.
Some of TV shows, the holder always begin with the advertisings, and some of them speak very fast, and people said this is better than others.
This is a video to show how fast the holder to speak the advertisings. he only use 40s with more 400 Chinese words. Well, most people would like to say he is amazing.
I do not know how to judge with this, because I think no matter how fast he spoke, it still a advertising, and it may different to other people, but I really do not how to say this. Can we say that he is a special one and he give us a different feeling for the advertising?
Well, I think we still need to think about this... good, or not? Negative or Positive?
The reason is because the advertisings are everywhere right now, such as newspapers, TVs, website, even in the cinema and at the beginning of the movie, we also can see the advertisings. Therefore, I just want to find out or talk about which media is the best for the advertisings.
Firstly, I want to talk about in TVs' advertisings. We watch TV a lot during each day, and I think TV's advertisings are the most popular one in the society. At the same time, the company also have to pay a lot of money for that.
During each year, the celebration of Spring Festavel in China, the first advertising for the new year is alway the most expensive one. The company would like to spend more a hundred million yuan for the advertising. However, I really do not like those advertising. It always is a clock cunt down the last ten seconds to the new year, and the background is the symbol of the company. It is really boring. I remember it was the five years ago maybe, but this year, I heard that the celebration is going to come with 0 advertisings.
Therefore, From this part, I still wonder to know if it is right to have some advertisings during the TV shows.
Some of TV shows, the holder always begin with the advertisings, and some of them speak very fast, and people said this is better than others.
I do not know how to judge with this, because I think no matter how fast he spoke, it still a advertising, and it may different to other people, but I really do not how to say this. Can we say that he is a special one and he give us a different feeling for the advertising?
Well, I think we still need to think about this... good, or not? Negative or Positive?
2012年11月11日星期日
00-08-00 Nike and Adidas are different or same?
I talked about the Nike, and Adidas before, and today I just want to talk about both of them.
Are they different? or same?
Of course, I only want to talk about the advertising's thing between Nike and Adidas.
In my mind, I do not really think are totally same in the strategist of advertising.
The reason is I think Nike would like to use the super star morn than Adidas, because we can see a lot of famous sport star are belong to Nike, Kobe, James, and so on. However, Adidas is not. we can see adidas has some famous star, but Nike almost use the famous star all the way.
Adidas are more like contact with the fashion, and they also have have a sub-brand that is adidas original. This is totally fashion things, and adidas also invited some pop star to help them to introduce their products.
Are they different? or same?
Of course, I only want to talk about the advertising's thing between Nike and Adidas.
In my mind, I do not really think are totally same in the strategist of advertising.
The reason is I think Nike would like to use the super star morn than Adidas, because we can see a lot of famous sport star are belong to Nike, Kobe, James, and so on. However, Adidas is not. we can see adidas has some famous star, but Nike almost use the famous star all the way.
Adidas are more like contact with the fashion, and they also have have a sub-brand that is adidas original. This is totally fashion things, and adidas also invited some pop star to help them to introduce their products.
I may took a mistake about those ides, but when I start to getting understand those two brands, I just feel they are different, and I heard someone said that Nike is good at basketball part, because it belong to the United States. The Adidas is strong at the English football, and the reason is it start at the Europe. I think it may is right, and it is true. No one can defeat the USA's basketball, and Europe's football also stronger than other places.
However, those few years, I also can see those two company are trying to working on the each parts of the football and basketball, and I think they did a good job.
00-07-00 Adidas' Advertisings
One is Nike, another is Adidas
Those two companies are the best companies in the world for the sports.
If I say that Nike is the king of the sport, I will say that the adidas should be the duke of the sport. The reason is because that I think Nike makes people feel more exciting, but adidas is like comfortable.
I saw a lot of advertisings by adidas.
I still remember that the advertisings for T-MAC, it was really cool I think.
Those two companies are the best companies in the world for the sports.
If I say that Nike is the king of the sport, I will say that the adidas should be the duke of the sport. The reason is because that I think Nike makes people feel more exciting, but adidas is like comfortable.
I saw a lot of advertisings by adidas.
I still remember that the advertisings for T-MAC, it was really cool I think.
I think this ad is very good, the reason is told us the adidas's goal that is impossible is nothing. I like this sentence very much, and I believe it is true. Also the images of the ads showed to us a lot of pictures about the shoes that adidas want to introduce to people. I think this ad was very successful.
Also adidas have some special brands for the different parts. They are good, and it very attacked the people to see them.
Adidas also always did the teamwork with other brands. Such as Star wars. This is very populair.
Therefore, I think adidas is also a good brand for the sports.
2012年11月7日星期三
00-06-00 Nike's Advertisings
Today, I want to talk about the advertisings of Nike.
The reason is because I like Nike very much, and I like the most advertisings of Nike very much.
Basketball is one of my favorite sport, and I can see that the Nike spend a lot of money on the basketball advertisings.
Kobe, James, Durante are all wearing the Nike basketball shoes, and they all have their own series shoes.
I want to say that I think why most people would like to buy the Nike's products is because not only they have so many superstar sign a contract with them, but also they have so many different ads to introduce their products.
Nike+FuelBand is a new product from the Nike, I bought one when it just came out, and I like it very much. I getting to understand this thing is because I saw the advertisings when it just came out.
This is a new ad for the Nike+FuelBand
From the video, I can see that it has a very clear topic, and it combine with different famous movies about the action shots. It have a very clear contents to introduce why people would like to buy this products. I think it is a amazing for me.
Also after it came out the Nike+Basketball
This is also have very clear topic, and details to introduce the ideas they have.
Therefore, in my mind, I think the most important way to do a ads, is make sure you have very clear idea about your topic, and details, and then, you will have a great ad.
The reason is because I like Nike very much, and I like the most advertisings of Nike very much.
Basketball is one of my favorite sport, and I can see that the Nike spend a lot of money on the basketball advertisings.
Kobe, James, Durante are all wearing the Nike basketball shoes, and they all have their own series shoes.
I want to say that I think why most people would like to buy the Nike's products is because not only they have so many superstar sign a contract with them, but also they have so many different ads to introduce their products.
Nike+FuelBand is a new product from the Nike, I bought one when it just came out, and I like it very much. I getting to understand this thing is because I saw the advertisings when it just came out.
This is a new ad for the Nike+FuelBand
Also after it came out the Nike+Basketball
Therefore, in my mind, I think the most important way to do a ads, is make sure you have very clear idea about your topic, and details, and then, you will have a great ad.
2012年11月6日星期二
00-05-00 Brand and Sub Brand
After I saw this picture, I remember a question I thought about few years ago.
Why a brand want to built one even though more than one sub brands?
I always want to ask if a brand want to sell different kinds of products to the customers, why they just do not use one brand to sell it, and they created so many different brands to sell the different products?
We can see those brands from the picture, they have so many different relationships between all of them.
I feel this is very interesting, the reason is because how to elevate the effects on the society by those brads and their sub brands. I think this is a difficult question to answer. http://www.brandingstrategyinsider.com/2012/10/brand-strategy-sub-brand-creation.html
I found this article to talked about why a brand would like to create some sub brands to develop their business.
- To create a stronger appeal to a particular market or market segment.
- To make the parent brand more relevant to a specific market or market segment
- To call out or highlight different amenity, benefit or values bundles offered by specific groupings of products or services.
Well, I think it can be said that the sub brand is a way to develop the business by the brand.
PS. Congratulate the Barack Obama win the presidential election!
2012年11月4日星期日
00-04-00 The Language of the Advertising.
I think the language of the advertising is a most important thing during our processing of the design.
Some times, I am trying to think about what kinds of language in the advertising is right, or positive. In fact, I really do not know how to judge a language of advertising is good or not. The reason is I think each person has their own opinion for the language.
I read a article some days before when I was doing my paper, and it talked about a language of advertising in the Nike's ads.
http://www.nytimes.com/2010/01/30/sports/basketball/30nike.html“I’ll do whatever it takes to win games,” Bryant is portrayed as saying. “I don’t leave anything in the chamber.” This is Kobe said in the ad, and I really do not think this is a negative language, I think it give me a feeling that I should fight for my life, and I should work hard in my life. However, this article did not agree with my idea, and it is said that the language is not positive. I think this should have some different opinions for the different people. Maybe they think this will lead the young people to do something illegally. I have no idea that if someone would like to agree with my idea, but I think if it is possible we should make a rule to limit the language of the advertising, and I think it will help us to avoid the get the same problem in the future.
Well, also the Dr. pepper Ten's ad: it is not for women.
I have on idea about this what do women think, but I think this is not good for the image of the brand.
I heard some of my friends do not like this ad very much, and some of them are not going to drink the Dr. pepper anymore. The reason is because they think this ad is not fair for the women.
I think this is same as a sentence: War makes the women away. But we cannot negative the effect of women bring to us during the war. This ad should to explain why they think it is not for women.
PS. I found this website about the language of advertising
http://www.stanford.edu/class/linguist34/
It is talk about something about the language of the advertising.
Some times, I am trying to think about what kinds of language in the advertising is right, or positive. In fact, I really do not know how to judge a language of advertising is good or not. The reason is I think each person has their own opinion for the language.
I read a article some days before when I was doing my paper, and it talked about a language of advertising in the Nike's ads.
http://www.nytimes.com/2010/01/30/sports/basketball/30nike.html“I’ll do whatever it takes to win games,” Bryant is portrayed as saying. “I don’t leave anything in the chamber.” This is Kobe said in the ad, and I really do not think this is a negative language, I think it give me a feeling that I should fight for my life, and I should work hard in my life. However, this article did not agree with my idea, and it is said that the language is not positive. I think this should have some different opinions for the different people. Maybe they think this will lead the young people to do something illegally. I have no idea that if someone would like to agree with my idea, but I think if it is possible we should make a rule to limit the language of the advertising, and I think it will help us to avoid the get the same problem in the future.
Well, also the Dr. pepper Ten's ad: it is not for women.
I have on idea about this what do women think, but I think this is not good for the image of the brand.
I think this is same as a sentence: War makes the women away. But we cannot negative the effect of women bring to us during the war. This ad should to explain why they think it is not for women.
PS. I found this website about the language of advertising
http://www.stanford.edu/class/linguist34/
It is talk about something about the language of the advertising.
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