2012年10月15日星期一

0-03-00 A New Way to show the ads...

I think the ads are always in my life, I can see anywhere, and anytime.
I found that there is a new way to show the ads in the society, or I cannot say this is a new way.
I just want to say that more and more company are going to crearte a series of ads to show to people a new product. If we see the the series of ads in one time, we may find that they are a story, and each of them always left some suspenses for the next one. I think is like a drama or a movie. I do not know if everyone would like this style very much, but I think it is very interesting...
I think this change is a good thing for the ads, because the ads will not longer to be showed to people only for the product. I think people would like to watch a ad like a story. People can learn the product during the story, I think this is a good way to develop the ads.

The most famous one in my mind, it is "Kobe System". I think this is successful, and it is very interesting. In fact, I also play basketball, and I like Kobe Bryant very much. When I was watching this series of ads, I feel I did not watch a ad, I am watching a story, I am watching a movie.


Welcome to the "Kobe System"
Fast, Strong!
Well, "Kobe System", it is amazing!

Also, since I am a Chinese, and I watched a lot of Chinese ads, I also found there are some good Chinese ads are a series, and it just like a story.


Extra, a brand of bubble gum, is popular in China, and it's new ads are very interesting. It showed us a love story between a woman and man. I feel this series of ads are very successful in the Chinese market, the reason is the company have a very good story outline, and the ads followed it very well. Another reason is the most important I think that is the person who acted the ads. The company used some famous star in the ads, and they can have a lot of positive effects in the market.


The theme of this series ads is called "sour, sweet, bitter, and hot". Those are four different flavors, and we always use those four flavors to describe our life in China. The Extra company use this theme to show the ads are very good.


So, I want to say that the ads are no longer only a tool to show to the people a product. I think the ads are becoming a artwork, we can made the ads like movie, although it may spend more time, and money, it still will have more positive effect in the society. I think create a series of ads already become a tendency in the world, and we cannot stop it, and we do not have to stop it. We can edit it, and we can develop it. I think the marked of ads will change a lot soon, and it will affect the society more positively.
  

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