0-02-00 Ads' effect in China...

I always have a question, when we are going to create some ads in the worlds, at the same time why we would like to avoid to watch the ads during our life? What kind of attitude we should have to the ads?

As a Chinese, I already watched a lot of Chinese ads when I was in China. In my mind, I really do not like most of them. I do not how to say this, just feel like boring when I was watching them.

I still remember there is a ad just like a shit.... Well, I cannot find out another word to say it.
This ad come from a a company who is the partner of the 2008 Beijing Olympic Games. This company's product is knitting wool, and it is very famous company in China, and almost everyone knows them. However, this ad make everyone laugh them, and they become a joke I think. It just repeat the the company's name: "Heng Yuan Xiang", and then say the Chinese any of the twelve animals. At that time, everyone who watched the ad just laugh, and no people says that it is good.

However, I have another question, although this ad is shit, and no one likes it. It still became a famous in China, almost everyone knows the company again. Therefore, can I just say that the ad is successful? The reason is because it already became popular in China. Is that means how to judge a ad if success or not just depends on how popular in the society? or there is also have some other factors we need to think about?

Also, I remember another ad about the DHL, it is says "We deliver Whatever". After I saw the ad, I think it is very interesting, and I think the ad told us what the ad want to say to the people. DHL can deliver everything, even though it is a kiss. When I first time to see the ad, I can understand what is DHL's job, although I may never heard about this company, after I watched the ad, I got everything about DHL.

I am not sure if this ad is successful, but I think it is successful, because it already told me what they are doing, and if I need ship some stuff in the future, the DHL should be one of my option. 

What is advertising? 

I never going to try to find out.

The reason is because I think there is no a specific meaning about it.

In my mind, advertising is a media to tell people some information about the products or services. 

I think it is very easy to create a advertising.

However, I do not think it is easy to create a good advertising. 

What is a good advertising?

Popular?

Positive effect to the society?

Easy to understand and remember?

Or other factors?