0-03-00 A New Way to show the ads...

I think the ads are always in my life, I can see anywhere, and anytime.

I found that there is a new way to show the ads in the society, or I cannot say this is a new way.

I just want to say that more and more company are going to crearte a series of ads to show to people a new product. If we see the the series of ads in one time, we may find that they are a story, and each of them always left some suspenses for the next one. I think is like a drama or a movie. I do not know if everyone would like this style very much, but I think it is very interesting...
I think this change is a good thing for the ads, because the ads will not longer to be showed to people only for the product. I think people would like to watch a ad like a story. People can learn the product during the story, I think this is a good way to develop the ads.

The most famous one in my mind, it is "Kobe System". I think this is successful, and it is very interesting. In fact, I also play basketball, and I like Kobe Bryant very much. When I was watching this series of ads, I feel I did not watch a ad, I am watching a story, I am watching a movie.

Welcome to the "Kobe System"
Fast, Strong!
Well, "Kobe System", it is amazing!

Also, since I am a Chinese, and I watched a lot of Chinese ads, I also found there are some good Chinese ads are a series, and it just like a story.


Extra, a brand of bubble gum, is popular in China, and it's new ads are very interesting. It showed us a love story between a woman and man. I feel this series of ads are very successful in the Chinese market, the reason is the company have a very good story outline, and the ads followed it very well. Another reason is the most important I think that is the person who acted the ads. The company used some famous star in the ads, and they can have a lot of positive effects in the market.

The theme of this series ads is called "sour, sweet, bitter, and hot". Those are four different flavors, and we always use those four flavors to describe our life in China. The Extra company use this theme to show the ads are very good.


So, I want to say that the ads are no longer only a tool to show to the people a product. I think the ads are becoming a artwork, we can made the ads like movie, although it may spend more time, and money, it still will have more positive effect in the society. I think create a series of ads already become a tendency in the world, and we cannot stop it, and we do not have to stop it. We can edit it, and we can develop it. I think the marked of ads will change a lot soon, and it will affect the society more positively.
  

0-02-00 Ads' effect in China...

I always have a question, when we are going to create some ads in the worlds, at the same time why we would like to avoid to watch the ads during our life? What kind of attitude we should have to the ads?

As a Chinese, I already watched a lot of Chinese ads when I was in China. In my mind, I really do not like most of them. I do not how to say this, just feel like boring when I was watching them.

I still remember there is a ad just like a shit.... Well, I cannot find out another word to say it.
This ad come from a a company who is the partner of the 2008 Beijing Olympic Games. This company's product is knitting wool, and it is very famous company in China, and almost everyone knows them. However, this ad make everyone laugh them, and they become a joke I think. It just repeat the the company's name: "Heng Yuan Xiang", and then say the Chinese any of the twelve animals. At that time, everyone who watched the ad just laugh, and no people says that it is good.

However, I have another question, although this ad is shit, and no one likes it. It still became a famous in China, almost everyone knows the company again. Therefore, can I just say that the ad is successful? The reason is because it already became popular in China. Is that means how to judge a ad if success or not just depends on how popular in the society? or there is also have some other factors we need to think about?

Also, I remember another ad about the DHL, it is says "We deliver Whatever". After I saw the ad, I think it is very interesting, and I think the ad told us what the ad want to say to the people. DHL can deliver everything, even though it is a kiss. When I first time to see the ad, I can understand what is DHL's job, although I may never heard about this company, after I watched the ad, I got everything about DHL.

I am not sure if this ad is successful, but I think it is successful, because it already told me what they are doing, and if I need ship some stuff in the future, the DHL should be one of my option. 

What is advertising? 

I never going to try to find out.

The reason is because I think there is no a specific meaning about it.

In my mind, advertising is a media to tell people some information about the products or services. 

I think it is very easy to create a advertising.

However, I do not think it is easy to create a good advertising. 

What is a good advertising?

Popular?

Positive effect to the society?

Easy to understand and remember?

Or other factors?

0-01-00 The Voice of China

The Voice of Chine just ended in the las weeked.

I never watch the Voice of America before, and When I was watching the Voice of China, I feel like there are so many people are singing so good.

Before they attended the Voice of China, they just had a normal work, and nobody knows them. However, after the Voice of China, almost everyone getting to understand to them. 

I heard a lot of songs by them, and I like some them very much. I feel they are the super star.

This girl's name is Summer, and she is trying to sing her hometowm's song to the world.

I feel it is very good, and I like it very much.

I also like this man, his name is Hexuan Zhang, and his sounds makes me have a feeling about the age, I feel he got a lot of experences during his life. I feel this song give me a lot of feeling about my life, love, friends, everything may have some contract with me.

   

The last one is the champion of theVoice of China, his is a big boy. His name is Bo Liang. I like him very much, and he always play his guitar during his singing. I feel he give people a hope. The hope is that everyone can sing the song, and if you can do your best, you can sing very well.